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 Mango

BEHIND THE BRAND 

MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories.

At present, MANGO has over 11,200 employees, 1,800 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). However, beyond the statistics, it is made up a young and enthusiastic team, with an average age of 32, and 82% of which is female.

Hangar Design Centre, the biggest design centre in Europe, has a total surface area of 10,000 m2 and houses more than 550 professionals dedicated to creating fashion garments and accessories for women. The Design, Purchasing and Quality departments are located there.

The central offices have a total surface area of 150,000 m2 and their own structure, which comprises the departments of Image and Advertising, Property Management, Expansion, Production Control and Stores Distribution, Store Architecture and Interior Design, in addition to Logistics, Administration and IT systems.

MANGO currently has a total of 2,415 stores in 107 countries worldwide. Our expansion continues with the recent openings have taken place in cities of the stature of Tokyo, Beijing, Erlangen or Verona.

The keys to our success can be summarised in three points: Concept, Team and Logistics System.

Concept

We can be differentiated for having a highly-defined concept. The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula we have analysed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to our commercial success and international prestige.

The team

MANGO’s greatest asset is its people. Above all, the secret lies in banking on a motivated and flexible work team, able to adapt to and promote change. Professionals who come up with ideas in order to bring MANGO closer to the largest possible number of women.

Logistics system

MANGO bases its logistics on an in-house system which has developed progressively since the opening of our first store in 1984 until the present day, in which MANGO has become Spain’s second largest textile exporter.

In order to develop a truly integral implantation, MANGO supplied its stocks to its franchisees under a deposit system. In 2000, MANGO completed a logistics system created with its own personality, acquiring and adapting the latest technologies at its facilities, making it possible to classify and distribute 30,000 garments per hour.

Last year, MANGO put its new Dynamic Distribution Centre (CDD) into operation in Parets del Vallès (Barcelona). This 24,000 m² warehouse specialises in the distribution of folded garments, goods which until now were managed from the central offices, thus leaving the central offices to specialise in hung garments.

At the CDD all processes are automated: loading, storage, invoicing and dispatch. This reduces the workload and increases the workrate of employees, thus making the CDD the most efficient in its sector, with a management system that is 5 to 7 times faster than the competition.

The SLM (MANGO LOGISTICS SYSTEM) is based on speed, information and technology, its aim being to ensure that every store has the goods it needs at any moment, according to rotation speed and sales forecasts. With a production and distribution of 90 million garments a year, this guarantees the continuous renewal of goods and a production rate in accordance with market demand, both in terms of volume and variety.

THE MANGO STORE

All our stores are in prime locations, either in shopping centres or in city centres. In order to display our collections, stores have dimensions which make it possible to maintain the interior design, image and product display criteria we have designed in order to create a pleasant environment in which customers can enjoy the shopping experience.

The MANGO, HE y MANGO TOUCH sstores project the spirit of our people and our customers: a dynamic atmosphere, the result of the harmonisation of space.

Our large team of window dressers, merchandisers, coordinators and supervisors guarantees that all of our stores enjoy the same atmosphere, offer a high level of customer service and are managed in the same way.

The conception and execution of a MANGO store project is carried out by a multidisciplinary team of over 100 professionals, including interior designers, architects, project managers, engineers, industrial designers, administrative employees and managers.

The atmosphere in HE boutiques is very different to that of MANGO stores. Above all they are characterised for their quality, the result of display furniture with black and gold finishes, together with a decoration which includes antique items, Chesterfield leather sofas and cowhide rugs. The remaining details which help determine the character of the space include bevelled glass, aged-effect parquet flooring and walls covered in dark tones, featuring the unicorn, the logo of the collection, as a pattern.

MANGO TOUCH boutiques have a design with a markedly feminine air. Warm spaces predominated in which the flooring features natural oak timbers. The furniture is noteworthy for its combination of styles, such as the Louis XVI chairs, the antique oak furniture in grey or the cleaner lines of the side units used for product displays.


EVOLUTION
1984
First store in Barcelona’s Paseo de Gracia.
1985
First store in Valencia.
National expansion begins.
1988
Improvement to the stock management system: Production, Logistics and Distribution apply the Just-In-Time system (production according to market demand).
The concepts of product, interior design, quality, price and brand image are defined.
1992
Our international expansion begins with the opening of 2 stores in Portugal.
We open store nº 100 in Spain.
1994
Implantation of a business management system which still exists today, based on specialised and coordinated teams.
1995
Our website Mango.com is created.
1997
For the first time, foreign turnover exceeds domestic turnover.
We open a flagship store in Paris, in the famous Boulevard des Capucines.
1998
MANGO positions itself as Spain’s second largest textile exporter.
2000
We open a new flagship store in London, in the central Oxford Street.
We launch our online shop, Mangoshop.com, being pioneers in our sector. 
2002
With 630 stores in 70 countries, we continue our expansion into new markets such as Australia, Bulgaria, China, Italia and Tunisia.
2003
We exceed the annual number of openings, by opening new stores in countries like Honduras, Serbia and Montenegro.
2004
We enter new markets such as Azerbaijan, Estonia, El Salvador, Macao and Vietnam, and we end the year with a presence in 75 countries.
2005
MANGO TOUCH is defined as a new fashion venue dedicated exclusively to accessories.
2006
Our experience in the North American market begins, with store openings in Costa Mesa, Chicago, Dallas, Los Angeles, McLean, Orlando, San Francisco and Santa Monica. 
We hold our first fashion show at the emblematic Palau de la Música Catalana in Barcelona.
We launch the biggest international fashion prize for up and coming designers, the El Botón-MANGO Fashion Awards.
2007
We open the largest design centre in Europe, the ‘El Hangar Design Centre’.
We open a new flagship store in the heart of New York’s SoHo district. It is housed in the Little Singer Building, one of America’s first skyscrapers.
We start to collaborate with external designers. We count on the collaboration of celebrities such as Milla Jovovich, Elisabeth Hurley and Penélope and Mónica Cruz.
2008
We continue with the 2nd Edition of the El Botón-MANGO Fashion Awards.
HE, Homini Emerito, is created, aimed at the young, fashion-conscious male. With this new collection, conceived as a complement to the women’s collection, we are moving towards the concept of the multibrand store, in which it is possible to encounter collections by different authors and of different styles belonging to the same company.
2009
We continue to work with external designers like the New Yorker Adam Lippes and the Belgian Sandrina Fasoli, winner of the 1st edition of the El Botón-MANGO Fashion Awards.
2010
The young designer Moises de la Renta creates a Collection of T-shirts exclusively created for our brand and Lee Jean Youn, the winner of the 3rd edition of El Botón – MFA creates a limited edition.










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